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Templates

Creating and Getting WhatsApp Templates Approved

Apr 5, 2026·9 min read

WhatsApp doesn't let businesses free-send anything they want outside the customer-care window. Templates are Meta's way of keeping quality high. In Wadwin you create and submit templates through the Templates / admin flows your role can access, tied to your WhatsApp number and Meta's categories.

Categories you’ll see

When you create a template in Wadwin, category must be one Meta accepts — typically:

  • MARKETING — promotions, offers, product updates (where allowed).
  • UTILITY — transactional updates: order status, appointments, account alerts.
  • AUTHENTICATION — one-time codes and login flows with Meta's auth patterns.

Pick the category that matches the actual message body. Miscategorised templates get rejected.

Variables and formatting

Templates use placeholders (variables) in the header, body, or buttons — for example a customer name or order ID. In Wadwin you define components that map to Meta's structure:

  • Header — text, or sometimes media types Meta allows for that template.
  • Body — main message with {{1}}, {{2}}, … style variables as Meta requires.
  • Footer — short static line.
  • Buttons — quick replies or call-to-actions as supported.

Fill samples when Meta asks for example values — reviewers want to see realistic text, not {{1}} literally in the preview.

Submission flow

  1. Draft the template in Wadwin with correct language and name (Meta has naming rules — usually lowercase letters and underscores).
  2. Submit to Meta for review when the product offers submit to Meta.
  3. Wait for approved, rejected, or pending in Meta's systems — Wadwin reflects status on your template list.

Common rejection reasons

  • Mismatch between category and content (marketing copy filed as utility).
  • Vague or misleading body text, or disallowed promotional patterns in utility.
  • Poor variable examples or broken placeholder numbering.
  • Policy issues: contests, sensitive industries, or regional restrictions.

Meta's feedback is usually short — read it literally and edit the template, then resubmit.

If you're rejected

  1. Open the rejection note in Meta (and the template row in Wadwin).
  2. Fix copy, category, or variables to match Meta's comment.
  3. Resubmit — many templates pass on the second try once the message is clearly transactional or clearly marketing with honest samples.

For deep integration details, your developers can reference Meta's WhatsApp Business Platform documentation for template components — Wadwin maps those structures when creating rows and calling Meta's APIs.

Need a hand with a specific rejection string? support@wadwin.com — send the template name and language, not customer data.

Still stuck? Contact support